Dior x Liberty London 2024

Our Render of Dior Design for Liberty London

Dior display in our workshop in final prep stage

Micro LED Halo Lit Raised Acrylic Dior Logo

Dior x Liberty London Window Installation FW24

For the Dior FW24 Campaign, our collaboration with Dior and Liberty London resulted in a breathtaking window display that redefined luxury visual marketing. Drawing inspiration from the iconic Paris skyline, we utilised cutting-edge techniques to bring Dior's vision to life.

A 3Dimensional UV-raised print was used to create an embroidered effect on woven canvas, depicting the Eiffel Tower and the Paris skyline with remarkable detail. To add a magical touch, 6,000 micro LEDs were meticulously hand-wired and hidden within a blown foam interior, producing a soft, twinkling effect that mimicked the city lights of Paris at night.

Given the shallow depth of the window space, we strategically integrated a mirrored floor and sides to create an illusion of greater depth, enhancing the visual impact of the display. The facade was crafted from CNC-cut aluminum, and laser-cut templates were used to precisely position the lighting, ensuring every detail was perfect.

The result is a stunning, eye-catching display in Liberty London’s key window, located next to their main doors. This captivating showcase not only celebrates Dior's heritage but also captures the attention of every passerby, making it an unforgettable highlight of the FW24 campaign.